Get them while they're hot. One more catch phrase that unimaginative marketers use to try to separate you from your money. You've heard them all: "you owe it to youself"', "live a little", "this offer won't last", "you have to act fast", blah, blah, blah. Nonsense. Don't fall for hype or you'll end up overpaying. Take your time, buy on sale and don't feed a bubble.