In recent days, the blogosphere erupted in criticism against Michelle Obama for chowing down on a cheeseburger with fries while campaigning for a Democratic candidate for Congress.  Nothing wrong with eating a burger, but Mrs. Obama just happens to be the administration's torch bearer for the initiative against childhood obesity and a vocal critic of greasy fast food.  From a purely personal branding perspective the cheeseburger episode weakens the First Lady's credibility as a healthy food advocate.  If you want to build a strong personal brand, make sure that what you do matches what you say.

Photo by lricharz