A couple of examples of how two American companies are trying to cash in on the coffee culture of Scandinavian countries like Norway and Sweden.  I took these pictures in Oslo last week:

Seven Eleven, the ubiquitous U.S.-based convenience store, has hundreds of stores in Scandinavia, and has been able to brand itself as a destination for quick, quality coffee.  These high end automatic machines can brew you a cup of espresso worthy of a high end Italian coffee bar:

Starbucks, on the other hand, is trying to hook Norwegians on ice lattes as a way of differentiation.  Last week you could spot several young girls in Starbucks uniforms deployed in different parts of the busy pedestrian street of Karl Johans Gate, in the center of Oslo, delivering literally thousands of sample ice lattes supplied from this delivery truck parked nearby.