Gap's recent attempt to change its world-reknown logo for the amateurish mess you can see above right has the blogosphere on fire with protest (both of the angry and the sarcastic varieties).  It is hard to understand why a logo that is so widely recognized and carries so much brand equity would need to be changed, especially when the new version is so bland and unimaginative.

The new Gap logo is so bad that it has already inspired several parody sites like craplogo.me, where you can create your own Gap-like crap logo.  Mine looks like this:

My bet is that this dud will be scrapped and Gap will soon revert to its original logo.