The Starbucks cup is officially a status symbol
For quite some time, Starbuck's classic white coffee cup with brown cardboard heat guard has been carried around as a fashion statement by executives and young professionals around the world. Now, it might have just officially become a status symbol. I saw these white, reuseable ceramic cups at Walgreen's yesterday, complete with faux press-on lid and faux brown cardboard heat guard (with the mandatory green circle in the middle). All very reminiscent of a certain coffee company in Seattle. Imitation is the best form of flattery, but when durable goods start to imitate disposable ones, we're not only talking flattery, but worship. One more example of the power of a strong brand.




