I used to collect soccer shirts when I was younger and I kept some of them.  Today I tried this 1982 France vintage jersey on and it still fits, after 28 years!

Seen in Miami...

Great brands depend more than ever on their products' ability to tell a story, just as this coffee making machine does.  Read the full article at my branding blog.

New jersey of Peru's national soccer team, made by British brand UMBRO.  Very classy, minimalist and elegant, with a retro look.  The phrase "Tailored by Umbro" associates the shirt with the tradition of quality and workmanship of English tailors.  I was able to put my name and number on this picture using an interactive application in Umbro's website, designed to generate viral traffic and buzz for the brand and for Peru's national team.

Soccer, or futbol, one of the most important components of Brand Argentina.

(Trailer of Argentina Futbol Club, a documentary exploring the role of soccer in Argentinian identity).